I think most companies are adapting to the dramatic increase in the number of visitors accessing their site on a mobile device and the sheer wealth of devices out there. In the burgeoning field of mobile design it's worth having a real strategy of what you want to achieve and how to go about it, this article from Smashing Magazine goes a long way to explaining some of the options out there. It will really depend on the intricacies of your sites and what strategy it lends itself to.
With the sites I manage, we decided breaking down the mobile experience to only what was crucial to the user experience was the correct way to go. The mini or single page sites are very much conversion driven and offer a skeleton view of the key content and information. I tried to make them as fluid and scallable as possible, leading with phone call to action but including a single step form on there too. All the sites are being tested in a rotation as we have a lot to learn about our mobile audience and what makes them tick. Here are a couple of examples of the sites I designed for our mobile traffic..
While with HTML5/CSS3 there is a real genuine desire to standardise the cross browser web experience, with mobile the plethora of devices and their individual capabilities means having a universal experience that suits an aging blackberry as equally as brand new smart phone, is nigh on impossible. You can well and truly pull your hair out testing your mobile site across devices and browsers, starting with blackberry simulators, but ultimately I prefer simple web based simulators such as this for Opera (a popular browser with blackberries) and this which caters for a no of devices. Both of which give you an indication of how your site is viewed but a more well rounded QA process is probably needed.
Failing all this if you'd like to use another company to manage your mobile experience generally I have nothing but good things to say about mobify the Canadian based company. In our case it was a stop gap but they offer a free basic service and take care of some of the headaches for you. Ultimately controlling and hosting your own mobile sites is recommendable long term though.
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