So I've had three months to get to grips with the new upgrade of Adobe's Omniture Optimization Plan Test & Target and I really like the direction of the platform. It was very much a UI change as opposed to adding really new functionality but some of the updates have been about engaging users to discuss and highlight campaigns. The launch pad, the campaign spotlight, the ideas list and objective & notes fields are all about focusing your testing strategy. Some of the ease of use for a designer has been lost as it has this more executive level focus but I figure the next steps will be a more customizable dashboard where users can set up a view that suits their individual role.
I had a sneak preview of all the changes as I was lucky enough to be involved in the Beta Test Program a month prior to it's November 4th release and it was pretty fascinating watching how a company like Adobe handles it's beta tests. There was an open forum amongst the companies trialing this, and Adobe had us adhere to a specific script we were to go through. Add to this I was rewarded with an Adobe Beta clock/calender/alarm and temperature gauge all in one, it wasn't that bad!
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